“2023???2.2??????????????????”“2023??????6????”“????????????2023-2024???????????????15.8%????????????????”……???????????????????,???????,????????

“??????????????”??

26??????????????,???????????????,??????????????????????????????????,?,“?????????,??????????????????????”

????????????????????,??????????????21???????,?????????????????????????????????“iPod”?????“?????????????????”(broadcast)??????(Podcast)?“?,??????,??????‘????????????????????????’?????”?????????

“?????,????????”???????????,???????24-40????????60%?“????,‘????,???????’,????????????,?????????????”??????

????App??????????????,???????,???????IP??????,??????????????

????????????????,???????App??????,2023????????????????32610????30??????????????????????«2023????????»,???“????????????????????????????”??,?????????????App,“?????????????????????”???????

???????,???????????????????,?????????????“???? ?????????????????????????”????????,???????????????????????????

“???”????????

???,?????????????“???????????”??“??????????????”?????????????????“???????”?????,?????????????????,??????????????????

??????,????????????,????????????????????????????????,??????????,????????????????????70??????????????“????”?????????????,“???????,?????,???”

??????“????????????????????”,?????????????????,???????????????????????,??,????“?????”????????,“????????????????????”??“???”,??????,?????????????,?????????????????

????????????????????????????????,??????????????????????,????????????:“?????????????,?,?????,????”

“?????,????????????”?????,??????????????,??????????????,???????

???????????????“???????,???”????,??????????“?????????????????,???????????????”??????????????????20??????????????????,??????

?????????,????,????????,????????????,??????????????

??????

??,????????????“?????????????”???

“?????,?????????????”????????????,«????»???????????,????????????????????????,???????????????????,??????????????????,???????????,??????????

??????«?????»??,?????????,??????????,???????,???????????????????????“?”,?????

????????«Z????????»??????????????,95???????????00???????????«JustPod 2022??»????????????????:??????30.2???,?????????????40%,????????(???????????????5??????)?35.6%????,???????

???????20???????Marcast??,?????????????????,??????????????????,?????????????Marcast????????????,??????????????????????,????????????????????????,Marcast?????????????????????,?????

????????????????????:“???????,???,?????????????,???????????,????????,????”????????????????????????????????App?????????,??????????????????????,???

“????????????????”?????????,?????,AI???AI?????AI???,??????????????AIGC?????????????????,??,??????,????????,????,??????????

?,???????????????????????????????????????????????????????????“??????????????,???????????????,????????”??????????? ???:????? “????????”????

?? ?? ?????“??????”

????:1?????????:???????????

2????????

3???????

4?????????????

5???????

“2023???2.2??????????????????”“2023??????6????”“????????????2023-2024???????????????15.8%????????????????”……???????????????????,???????,????????

“??????????????”??

26??????????????,???????????????,??????????????????????????????????,?,“?????????,??????????????????????”

????????????????????,??????????????21???????,?????????????????????????????????“iPod”?????“?????????????????”(broadcast)??????(Podcast)?“?,??????,??????‘????????????????????????’?????”?????????

“?????,????????”???????????,???????24-40????????60%?“????,‘????,???????’,????????????,?????????????”??????

????App??????????????,???????,???????IP??????,??????????????

????????????????,???????App??????,2023????????????????32610????30??????????????????????«2023????????»,???“????????????????????????????”??,?????????????App,“?????????????????????”???????

???????,???????????????????,?????????????“???? ?????????????????????????”????????,???????????????????????????

“???”????????

???,?????????????“???????????”??“??????????????”?????????????????“???????”?????,?????????????????,??????????????????

??????,????????????,????????????????????????????????,??????????,????????????????????70??????????????“????”?????????????,“???????,?????,???”

??????“????????????????????”,?????????????????,???????????????????????,??,????“?????”????????,“????????????????????”??“???”,??????,?????????????,?????????????????

????????????????????????????????,??????????????????????,????????????:“?????????????,?,?????,????”

“?????,????????????”?????,??????????????,??????????????,???????

???????????????“???????,???”????,??????????“?????????????????,???????????????”??????????????????20??????????????????,??????

?????????,????,????????,????????????,??????????????

??????

??,????????????“?????????????”???

“?????,?????????????”????????????,«????»???????????,????????????????????????,???????????????????,??????????????????,???????????,??????????

??????«?????»??,?????????,??????????,???????,???????????????????????“?”,?????

????????«Z????????»??????????????,95???????????00???????????«JustPod 2022??»????????????????:??????30.2???,?????????????40%,????????(???????????????5??????)?35.6%????,???????

???????20???????Marcast??,?????????????????,??????????????????,?????????????Marcast????????????,??????????????????????,????????????????????????,Marcast?????????????????????,?????

????????????????????:“???????,???,?????????????,???????????,????????,????”????????????????????????????????App?????????,??????????????????????,???

“????????????????”?????????,?????,AI???AI?????AI???,??????????????AIGC?????????????????,??,??????,????????,????,??????????

?,???????????????????????????????????????????????????????????“??????????????,???????????????,????????”??????????? ???:?????