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???C?,??????????????????????????????????????????????????,2024?“???”????????????

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“?,?”“???????,???????????”“????,????”……???????????????,?,?????????

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??????,???????????????????2011?????????????,????????????????????????????????????,?????????????????????????,?,???

???????????,???????????,?2022?1???????????16%???????2023???????????12?32%,?????1%??5%,??

?????????4?????????5?,?????,??2023??4?????????????5??????????????14.26%?????26.17%,???10%????????????????????????

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????????????????,??2023???????????????????????126.59?????????????????????????,????83.3%,????2023??????????????29.7%????????,????,2023?????100%???????????????,???????????????????90%?

??IQ????2024?????,2023???????,????????,??????????????????????,??6%,????????19%,????110%???????,2022???????????93?????????????,2023?????????157??????,??????????????????????????????????????????,??????,????;??????????????,????????“???????????”??,?????????????;??;????“??????????????”?;??;??;????????……

?????,??????????????????,2023???5??????,??85%??????????4??5????,?,???85%????

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??????????????,?SKU?,???????????????32.4%???????????????31.6%????????14.4%,????“??????????????”“?????????????????????”??????????,?????????????“??????????”?,????????????

????,?????????????????????,????500ml/???5????6?????,????“618”??,????,500ml??3???????????,1.25L????????????7?????

????????????????,?????????????????,?900ml????????????????500ml????1???????????????,???????1?????,?????????,?7???????????????,??,?,?????????????

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???,??????????????2023????????130?????????,????????????????,???2024?????????40%-50%??????

2023???82.5%,???????79.1%,??,?????????????9.5%???????????,???????????,????????,???2-3???????

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