???????“??????”???

????:????:??????

?????????“??????”???????????“????????????”,????

???????????“????????????”????????“??????????????????”????????????

?????

????,??,?????????????????,???????

5????11???,?????«???????????????»????????????????????????Netflix????,????«??????????»?«?»???????,????????????“???????!”

??????????????«?»«????»«??????????????????»????????????????,??«?»«??????????????????????»«??????????????????»??,?????????????????,????,????“????????”??????,?????????????????????

??????????

3????,??????????????,?????????????????????????????“???,?????????????????,?????????????????????????,??,????????????”

???????????????????????????????,?????????????????????????????18???????,«??????»??

90?????????«????????????»?“????,??,??,???????????”??,?????????“??????????”,?????????

??«2023????????????????????»??????????????,??????????,???????,2022?????????,???????????????8274???????,????45.6%?????,?????????2022?????????????,???????????????????803????14.2???????????????10???????????,?????2021?????714??12.25%?

??????“????????????????”

2017??????????,??«???????????????»???????????????Netflix?????????????,???????????,?????????????

?????????????,???,??“????????????????”???????????????????“??????????????????”,????

?,???????“????”,??????????????????????????,????????????????YouTube?viki??????????,???,???????????????TV???,???,?????????????

????,??“?????????????,??????????????WeTV???????«??»;????,???????????,??????”

??????????????????,?????“??????????”?????????????

???2014??????“??????”???????????????????“??????????”????,???????“???”“???????????????”??????????,???????????????????????,????,??,??????????????????

???????????????????,???IP???????,??????????????“????????”????,??? 2023 ??,??????????????? 41 ?????????????,????????????? 62 ?????

???,«???????»??,?????????????Disney+??????????????????,???????

???????????????????,?????,??????????????????????????????????ReelShort?????,??????

??

?????????,????,?,??????????“??”???????????????????????

????,????????,??????,??,«??»???S????????????????????,??????“??,????????????????,?????????,???”

???,??,???????

“????????????????,?,?,????????????,???,???”??

?,??,????“????????”?????,???????????????????????,???“?,??????????,????,????”

??????????????,????????????,????

????????????????????????,?????,??“???”????????????,???????????????????“??????????????????????”,???????,?????,??????????????,????????????????????????????????????,?????????????????,???????,??????????????????????,???????????????????(????????? ????????????? ????) ???:???