????:1?????????:???????

2???????

3???????????

4????????????

5???92?????

??????????????,?????????,?????????,??????“?????????????”“?”?

??????,???????????,??????????????????“????”“?????????????”?????,?????????????????????????????,??????????“????????????????”?

“??????,?????????????,????‘???????’?”????????????????MCN??????????,“???????,???”

????1

?????????????????????? ????????????

“????????P???????????”“????4?????,??????????????100???????”

6???????????????????5????????????,????????????,???,??????????logo?????????????:“????????????????,??????”

???,?????????“???”????????????,????,??????????????“????????????,?????”

?????????,??????,???????,??????????,?????????????????“??????????”???,??,????????????????????,????,??,???????????

??????,????????????,??????????“??”??,????????????

?????????????,?????????“????????????????B”?????????????,??????“Balenicaga”?????????“Balenciaga”??????????,???

????“??????????????????????,??????????”???????????,?????????????????,????“?????????????????,??????????????”

??????????,????????????????89????“?????”?????????????????????????????????,??????????logo?????????,????3600??????????T????????????

“???????‘???’????????????????,???????????????”?????,“???‘???????’,?????????????????????logo?????,?????????????????”

????,????????????????????,??????????????????????????,???????????????????“???????????????,?????????,???????????????????????,????????,??????????????????????”??????????

?????????????,???????????????????????,??????????,????,??????????,??????????????????????????,??????????????

“?????????‘??’‘??????????????’,?????????????”???????????????,???????,“??,????????,?????????????”

??2

??????????????? ??????

????????????“????????”?????????,?????????????????????????????????????,????

???????????????,????logo????,???????????????????????????????,??????????????????,????????????,?????????????,?????????????,??????

??????????????,???,?????????,??,???“?????”???,????????????

?????????????,???????,????????,?????????????????,??????????

????,??????,?????????,????“?????????????”??????????????????,?????????????????????

??????????,?????????????,??????????????????“???????????????????,???????????????7750??????????,??????????4130???????????????????????????????,????”

????????????????“????????”????????,????????????????????20????????,?????,???????????2000?????????????5000???

?????????,???????,????????,????????????????????

“????????????????????,??????,??????????????????????????‘???’????????,??????”??????????????????

????????MCN?????,????,??,????

“???,?????,?????????????????????,??????,???????????”???????????,“?????????????,???”

¦ ????

???????????????“??”???????????????

“??????????,?????????????????‘??’??????????”??????????,????????????????????logo????,???????????,??,?,“??,??????,????????”

????,?????????,??????«??????????»??????????:??,??????????????????????????????,???,??,????????????????????;???,??,??????“??,???????????????????,???????????????,???????”

?? ???????? ?????????????????:????????????