????????????

????:??????:??????????

????C?????,??????????,2024??“????????”????????

????

“????????????????,??????????????”“???,?”“????,????????????????”……???????,????????????,????????????

???????,??????????????????????????????????????????????

?????,????????????????2011??,?????????????????????????????????????????????????,????????????????????????????????,??????,??????????????????

?,????????????????????????????,????????2022??????????1???????16%?2023???????????12??????32%,?????1%???5%,?????

???????????????????4??5????????,?????????,?2023????????????4??????????5???14.26%????????26.17%,??10%?????

?“?????????”??

????,??2023????126.59????????,?????????83.3%,?????2023?29.7%??,????????????,2023????100%??,????????90%?

????????IQ????2024???????,2023?????????,????,??????????????,??????????????6%,??????????????????19%,???110%?????,2022??93????,2023??????157????????????,?????????????????????????????????????????????,???????????,?;???????,??“???????????”??,??;????;?????????????“?????”????????????????????;??????;?;???????????????……

???????????,????????????????????????????????????????????,2023???5???,???85%?????4????????????5?????????????,?,??85%?????????????

???????????????

??????????????,???????SKU????????,???????????????32.4%????????????????31.6%???14.4%,??????????????“?”“?”????????????,?????????“?????????”?????,?????

??,??????????????????????,?????500ml/??5?6?,???????“618”?????????????????????,???????,500ml?????????????3??????????????,1.25L??7????????

???,?????????,????900ml???????????????500ml???????????1??,????1??,????????,??7????????????????,???????????,??,????????????????????

??????????????????????????,?4??????????“?????????????????????”???????????,???????????????????????“???????????”???????????????

?

????????2??????????????3??????

“???????????,????????????????????????????????,??”???,???????????????,?,?,???????????,?????

????,???????2023??????130?????????,???,??2024???40%-50%????

2023????????82.5%,???????????????????????79.1%,???????????,????9.5%??????????????,?,????????????,??2-3???

?????????/??? ????????????????

????/?????????

????/???? ??:??