????:1????????????:??????????

2???????

3???80?????

4???????????

5???????

????????“618”???????????????????6????17?????????,?????8????????,??????????100??????????????????????????,??????,???????????????MCN????????????????,????????????,???????????????,????????????,??????,??“618”?????,???????????????????????????????,????????????????????????????“??????????????”,?????

??

?“618”????????????????????,?????(??????)????????:“??????????????”???????????????“618”,???“????”?

“??????”??,?????,??????,??????,??3??,“??????????,?????????,????”?

????????????????????“618”,?????????????????????????????????????????,?????????????????????????2???????????,???????????????

???????????????????????,????????????????????“618”??“??”,“??????????,???,??,??”???,???????????????????????“??????,??????,???????????????,?????????”

?????????,??????,?????????????????????,??,????????????????????,?????????????????,??????????????,?????,???????????????,??????????,??????????,???????????????????????,???????????

??

????????????,????????????????“618”??????,??????????????????????????????,????????????“?????????????”??“??????????????”,??????????????????“???????????????”????????????????“?????????”???????,???????????,??????????“618”?????“???????????????????,????????????????????”?????

???,????“????????,???‘???????’?????”????,??,????????,??????????????????????

???,???,??????????????????,?????????CEO????????,???????????????,????????????????,????????????????

“???????????,??????????MCN???????????????,????,???”?????????????

“618”??????????????,MCN“????????”?????????,“?????????????????”????????“???????”?????“7-11??????????????????????????SKU??????????????????

??????????????????????????????,???????,?????????????,“????,??????,??????????,??????????”?????????????,????????????????6????????????????,“??”????????????????“618”???????90%?

??????????,???????MCN??????????????,??????????????????,?????????,????,????????????????????????????????,??????????????20300????????

???

“????????????????‘618’????,????”?????????????????????,?????????????,????????????

“????,???,???,?????????????”?????????????????,??????????????????,????????????,???????20%?

???????????,??,?????????????????“????”,???????

“??????,???????????”??????????,??????????????,“???,????”,???????????????,????????????????,????

????,???????????????????,???????????????????,???OPM(??????)??????????,????????????GMV??????????????,????????,????GMV?

?????????????????????,???????????,???????????,??????????,“???????????,????,????”?

????????,????????????“????????????????????,??????????,??????????”?????,?????,?????????,???,?????????

“????????????,????????????”????????????

????????????????? ????? ????????? ??????????????????:????????????????????